There is a framework in sales that considers the potential benefits of an offering based on two dimensions: tangible vs. intangible and direct vs. indirect (TIDI). When making purchasing decisions, ...

Advisers need to work on better communicating the intangible benefits brought about by advice if they want potential clients to value their service, according to Russell Investments Solutions. While ...

Forbes contributors publish independent expert analyses and insights. We help organizations achieve their impact vision. This voice experience is generated by AI. Learn more. This voice experience is ...

Ask about ROI numbers for an IT project and you often hear that the benefits are great, but too soft, too intangible to be measured. Doug Hubbard begs to differ. He’s the author of a new book: How to ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...