And this isn’t just a scrappy tactic used by small teams with tight budgets. Even big legacy brands now use GenAI to scale creative output and personalize messaging, without sacrificing brand voice or ...

Generative AI images are having a moment. No matter whether you’re designing a full-fledged campaign or drafting a blog post, AI image tools can help you whip up wild and wonderful (emphasis on the ...

The arrival of OpenAI’s DALL-E 2 in the spring of 2022 marked a turning point in AI, when text-to-image generation suddenly became accessible to a select group of users, creating a community of ...

Small businesses and startups often struggle to compete with larger enterprises due to limited resources and workforce capacity. However, for some small companies, generative AI could be the key to ...

In August 2024, I described how the advertising industry was entering the "walk" phase of artificial intelligence (AI) adoption. At that point, marketers had moved beyond experimentation. The early ...

DAM + generative AI = A new paradigm for creatives and martech leaders. Generative AI (GenAI) has undeniably transformed the marketing function, from automated customer interactions to content ...

GenAI literacy is not about turning everyone into a technologist. It is about teaching people how to sense-check outputs, recognise bias and know when human judgement must take precedence. In ...

Generative artificial intelligence (GenAI) has very quickly established a foothold among code developers as an essential tool in their workflow. Developers have shifted from the traditional code reuse ...

Helen Dickinson receives funding from Australian Research Council, National Health and Medical Research Council, Medical Research Future Fund and Australian Government. Dr Jade Hart receives funding ...

Last year, I wrote about the 10 ways generative AI would transform software development, including early use cases in code generation, code validation, and other improvements in the software ...