On the bot-riddled open web, it can be a struggle to prevent ads from being served to invalid traffic (IVT). To filter out IVT and prevent ad serving to bots, the ad industry focuses on data contained ...
Taboola study with Columbia, Harvard, TUM, and Carnegie Mellon finds AI-generated ads match human ads in engagement, with ...
Generative AI is quickly reshaping the way advertising creative is developed. According to a new report from ...
A large academic study analysing 500 million ad impressions finds AI-generated ads perform on par with human-created campaigns in real-world settings.
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