If you have a website, the last thing you want is a 404 error page when a page link cannot be found. Not only is it bad for your Google search rankings, but it is ...

This is a great question, not just because the answer is “it depends,” but because it’s one many SEO professionals seem to be confused about. Before we dive in, we need to understand the differences ...

Using 301 redirects is crucial when permanently moving an old webpage to a new URL. They will ensure a positive user experience by instantly connecting users to the content they are looking for, even ...

On a webmaster video hangout yesterday, Google trends analyst John Mueller strongly recommended that people migrating from HTTP to HTTPS do so with 301 redirects on a per-URL basis. He said you should ...

Just under three years ago, we reported that 301 redirects don’t pass full PageRank and that you should try to link through a normal link versus using 301 redirects. The truth is, a 301 redirect and a ...

Google's John Mueller has said many times that 302s vs 301s are pretty much the same thing in terms of how Google treats redirects. He often said not to worry about using a 302 over a 301 or the other ...

Google's John Mueller said in the Google+ Hangout from last Friday that he'd recommend you keep your 301 redirects live and in place for at least a year after you set them up. He said "I'd aim for at ...