The entire ad industry is obsessed with retail media right now. But the channel’s got a bit of a measurement problem. (Sound familiar?) Retail media networks (RMNs) give brands that don’t have much ...
What does it take to solve hard problems: There are 3 things essential to problem solving. The right paradigm Pattern recognition Insight The right paradigm: This is the most important part about ...
NBCUniversal has two marquee events this month, the Winter Olympics and Super Bowl, that still maintain power to generate viewer and advertiser interest, despite changes in consumer behaviors. But ...
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