Avoid common pitfalls of automated ad copy in Google Ads. Here’s how to keep your ad copy clear, accurate, and on-brand. While these tools can speed up the process of launching campaigns, they often ...

Copywriting - i.e. the writing of publicity material, is an art and a science. Becoming proficient at it requires time and effort. Great copy can make a big difference in the effectiveness of your ...

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Having a flair for writing is a big plus when developing marketing materials, but creativity only comes after you do your homework and crunch some numbers. Writing copy for ads, brochures, fliers and ...

Attention spans have grown shorter in the mobile era. That means PR copy must now be crisp and creative if it’s going to stand out. Here are three tips to help you write compelling copy more quickly, ...

When testing copy, make it worth testing. Use power words or emotional calls-to-action to really analyze what messaging has a stronger appeal and why. When it comes to creating ads that convert ...

Nothing irritates me more than being told that there are “3 Secrets” to great copy. Worst still are those marketing promises that say something like, “3 Secrets that the copy gurus don't want you to ...

Google’s Smart Bidding system is a set of automated ad bidding strategies that use machine learning to help optimize bidding for conversions. It makes it easier for marketers to increase sales, leads, ...