At a recent conference on teaching in higher education, I attended a session on ChatGPT. The session organizers, a team from the University of Central Florida, began by asking us to position ourselves ...

Although quality content has always been crucial for ranking well on search engines, Google has redefined what “quality” means. It’s no longer about sprinkling in keywords or hitting a word count. In ...

96.55% of all web pages receive no organic traffic from Google, highlighting the importance of a solid SEO strategy. The benefits of writing SEO content include improved rankings and visibility, ...