In February, Lauren Sudeyko launched her Substack newsletter, marking the start of her public journey to build her wellness brand, Sleep or Die. “Welcome to the first edition of the Sleep or Die ...

The art of crafting analytics dashboards goes far beyond displaying metrics on a screen. For marketing managers responsible for customer experience, these dashboards become the primary vehicle for ...

When did marketing become more about spreadsheets than stories? We’ve gotten so good at measuring people, we’ve nearly forgotten how to connect with them. While technology lets us gather insights at ...

Customer connection has become the defining advantage in e-commerce as brands balance personalization, data, automation, and ...

A customer-first business strategy that prioritizes exceptional service, empowers employees and leverages feedback can transform satisfied customers into loyal advocates, driving sustainable, ...

In a world of digital noise and curated personas, authenticity fosters a deeper, more lasting connection. Networking for today’s world (and tomorrow’s) will require a balance of technology and human ...

Nataliya Andreychuk is the CEO of Viseven. She is a leading digital transformation evangelist for the pharma and life sciences industries. Since our formative years as children, we have shaped our ...