Universal Commerce Protocol is an open standard that establishes a common language for AI agents and systems to work together, and will allow consumers to purchase products from retailers directly ...

It was only a matter of time — following in the footsteps of OpenAI’s ChatGPT and Microsoft’s Copilot, Google is launching direct checkout on eligible product listings in the AI Mode section of Google ...

Google is turning artificial intelligence into a new kind of checkout layer, collapsing search, recommendation and payment into a single conversational flow that sits on top of retail apps and ...

Critics are connecting “personalized upselling” language to the idea of individualized price manipulation. Google says upselling is about showing premium options, not raising prices. Google says its ...

A new Universal Commerce Protocol will power checkout within AI Mode, letting shoppers buy without leaving Google. Business Agent puts branded AI chat directly in Search results. Direct Offers is a ...

Photo Credit: Google introduced Universal Commerce Protocol at NRF on Sunday. UCP is designed to let AI agents handle discovery, checkout, and post-purchase support. Courtesy of Google Google wants AI ...