Zach began writing for CNET in November, 2021 after writing for a broadcast news station in his hometown, Cincinnati, for five years. You can usually find him reading and drinking coffee or watching a ...

1 August 2023 - We all recognise the need to rescue the SDGs. Our hard-fought development progress is reversing under the combined impacts of climate-related disasters, conflict, economic ...

Imagine taking a ride in a taxi and seeing one geo-targeted ad for a retailer when you pass its location in a strip mall and another for tickets to an upcoming concert as you drive past an arena.

Tension: Brands say they want to connect with local audiences, yet often deploy copy-paste strategies that ignore cultural and geographic nuance. Noise: Oversimplified guides reduce geo-targeting to ...