A functional content marketing strategy is built to address more specific business needs. Here's how various types of content fit into an SaaS lead funnel. The great thing about content marketing is ...

You can slice and dice business strategies hundreds of different ways, but one recommended way puts corporate strategies at the top, business strategies in the middle and functional strategies at the ...

In large companies, the differences between functional and strategic managers are typically fairly distinctive. In a small business, however, the two roles are not always mutually exclusive. As ...

Six years ago, I wrote (with colleague Jennifer Riel) a Harvard Business Review article on functional strategy. But the questions about functional strategy keep coming unabated. It is a vexatious ...