When actress Kate Hudson burst on the scene with the direct-to-consumer Fabletics athleisure brand with its membership offer about a decade ago, I dismissed it as just another celebrity fashion brand ...

There’s no shortage of competition today in the athleisure sector, and like its counterparts, 12-year-old Fabletics is always looking for an edge. The brand’s first distinguishing mark is its ...

Ever since Khloé Kardashian released her debut collection with Fabletics last year, we’ve been obsessed — and we’re definitely not the only ones. Given the size inclusivity and the gorgeous range of ...

Athletic apparel brand Fabletics adds call-to-action messages on product and search pages to spur shoppers to click buy. Sometimes all shoppers need to convert is a nudge of confidence that other ...

Many retailers talk a good game when it comes to personalizing interactions with each customer, but Fabletics really walks the walk. The brand is gathering extensive customer data from the 1.2 million ...