Marketing is an effective way to increase sales, but it includes powerful tools that companies can use dishonestly. Ethically questionable marketing tactics target young or unsophisticated consumers ...

Marketing 21+ products, including alcohol, nicotine alternatives, cannabis and gambling apps, means walking a narrow ethical tightrope. These are strictly regulated product categories in which brand ...

Ethical standards for business are important, particularly in the age of the internet, where information is accessible to anyone and may remain online indefinitely. False advertising is a familiar ...

Advertising influences how consumers perceive brands, products, and even themselves. Given the data-driven and algorithm-rich, always-connected nature of today’s world, the concern is not merely how ...

Ever confided in an AI chatbot? If so, you’re not alone. Already over 100 million people worldwide are estimated to be using AI chatbots for mental health support, ranging from therapy to life ...

"Ethical marketing practices." Surely the phrase is an oxymoron. Or is it? Today, many people want to be more environmentally and ethically conscious when making product purchases. At the same time, ...

Advertising is a rare outlier among major global industries like medicine, finance, law and accounting in that it has no agreed professional standards of ethics or regulation. So is it a surprise that ...

As brands race to stay culturally relevant, some are willing to risk it all—including public goodwill—for a seat at the viral table. The latest example? ColdplayGate, a trending local scandal ...

I can’t think of a better example of the convergence of environmental, social, and governance (ESG) factors, compliance, and ethics than in marketing and public relations. This area is filled with ...