Information technology can be roughly defined as using computers and telecommunication systems to store and share information. Businesses use information technology to automate many kinds of tasks, ...

Whether you need a CRM for sales, customer service, or marketing, we've got the examples to get you started. We may receive a commission from our partners if you click on a link to review or purchase ...

Discover the benefits of sales automation and explore practical tips and examples to enhance your sales process today. Sales automation is a popular functionality offered by the top CRM software. It ...

When scaling sales teams at your software company, hiring great salespeople and maintaining great sales discipline are the most important factors in determining success. Based on my experience, I ...

Nutshell reports effective CRM and email marketing alignment enhances customer relationships through strategic planning in people, processes, and data governance.

Sales dashboards are analytic tools designed to allow your business to track, manage, and visualize valuable insights into how your team is performing during a given time period. There’s no point in ...

I'm down to the last chapter of The Commonwealth of Self Interest: Customer Engagement, Business Benefit and then have some editing to do. But I want to make sure that you keep getting some good ...

People were able to get around before the invention of GPS. They took obvious routes during their travels, generally had no idea how long a particular journey would take and used unclear data sources ...

A successful CRM project balances strategy, process, technology and employee initiatives so that you address all of them within the time and resource limitations you face. I have broken these ...

Developing personalized experiences with your customers is pivotal to establishing a well-loved and long-lasting brand. Customers don’t want to feel like they’re just another number in your business’s ...

Harvard University marketing professor Philip Kotler has a famous quote: “Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing ...

Indian startups are adopting CRMs early to transform chaotic, founder-led sales into scalable, data-driven systems that boost ...