Explore the fundamentals of digital marketing, including its key types and channels like SEO, social media, and more. Learn ...

Make ads interactive so people actually get involved, not just glance at them. Think games, quizzes, or things they can click ...

Are you intrigued by the world of video production and creation within advertising and digital media? The content development industry has rapidly evolved over the past two decades, fundamentally ...

The annual 'letter' from Neal Mohan outlines the platform roadmap for 2026 with 4 priorities and themes that video marketers need to know ...

Video ads have become a game changer in pay-per-click advertising. At my agency, we've worked with clients who weren't sure about video ads, considering them expensive or complex. But the ...

A common way consumers interact with brands is via a screen. In a world of short attention spans and an inclination to view rather than read, one of the best ways to maximize marketing dollars is to ...

A majority of ad buyers are currently using generative artificial intelligence (AI) for digital video creation, according to data from the Interactive Advertising Bureau (IAB). Thirty percent of ...

Last week Greg Jarboe wrote an article for SEJ covering insights from the 2024 IAB Digital Video Ad Spend & Strategy Report which was the second part of a two-part report. The first part reported that ...