Growing a successful company requires marketing, promotions and advertisements to bring attention to your product and ultimately increase your sales. Advertisements can include direct mail campaigns, ...

TimesMachine is an exclusive benefit for home delivery and digital subscribers. About the Archive This is a digitized version of an article from The Times’s print archive, before the start of online ...

Opinions expressed by Entrepreneur contributors are their own. If you’re looking to land clients or business opportunities, client testimonials are critical to your success. They’re the key to ...

When was the last time you updated your website’s testimonials? Google and other search engines promote websites with frequent updates. Do you find the process awkward -- asking a client for a ...