Discover how sample size neglect impacts statistical conclusions and learn to avoid this cognitive bias studied by renowned experts like Tversky and Kahneman.

verybody has a favorite color and season—preferences that seem innate, always defying reason. Auditors are no different when it comes to haphazard sampling, a process in which—ideally—they choose ...

Wondering how many people in the United States have a smartphone? If you poll 20 people on the street, your survey won’t be representative of the entire American population. But if you just want to ...