Every executive understands the importance of a mission statement, but do leaders know how to craft one that truly embodies the company culture they wish to build? On this note, a well-defined company ...

Companies have created mission statements for years to explain why they exist and why they do what they do. Google’s mission statement, for example, is "to organize the world’s information and make it ...

What are the elements of a well-formed mission statement for restaurant brands? While we recently saw Starbucks update its mission statement as part of a multi-faceted organizational transformation, ...

Your mission statement is your message to the rest of the world about what you intend to accomplish with your project. Your statement needs to express your purpose without overwhelming the reader with ...

A program (e.g., department, school, or program) mission statement includes a description of the broad purposes the program is aiming to achieve, the primary functions or activities of the program or ...

What comes to mind when you think of a mission statement? Many of us might think of corporate websites or self-help books, or the kind of tagline you might put in your LinkedIn bio. But a mission ...

Opinions expressed by Entrepreneur contributors are their own. Every successful startup has a clear goal or vision as to what they want to accomplish. While cynics would say that the ultimate mission ...

Why do you exist? The question has perplexed all of humanity for thousands of years, and, still, individuals today in the information age seek to understand the very reason for their existence.

In my talks to parents, I always include how to make a Family Mission Statement. After my talk, I’ve had parents whose children are now grown come up and say, “I wish we had done that as a family.” ...

A mission statement briefly describes a group's purpose, goals and philosophy. Your mission statement provides a snapshot of your group that is helpful to members and the public. Often, people seeking ...

Traditional mission statements focus on the company, not the customer. To create a more customer-centric organization, start with changing your mission statement by giving it an external focus. While ...

You likely have a company mission statement, a short declaration of your organization’s purpose. Tesla’s mission statement, for example, is “To accelerate the world’s transition to sustainable energy.