In 1960, Theodore Levitt wrote “Marketing Myopia” for the Harvard Business Review. He dissected the decline of the railroad industry, placing the blame fully on the industry itself, for not having the ...

TEC Worldwide is an international organization of more than 7,000 business owners, company presidents and chief executives. TEC members meet in small peer groups to share their business experiences ...

As demonstrated in a series of new studies, researchers show that as the prevalence of a problem is reduced, humans are naturally inclined to redefine the problem itself. The result is that as a ...

It was one of those newspaper stories I had to read again and again to figure out why it bothered me. The story was about South Carolina wanting to improve its health status by reducing teen birth ...

Guess what the members of your audience are most interested in? That’s right, their problems and how to fix them. This is old news to anyone who has studied the arts of rhetoric, persuasion, and, of ...

Performance management and employee satisfaction are two areas that pose challenges for employers. Using performance management methods such as appraisals to measure employee performance comes with ...