To continue reading this content, please enable JavaScript in your browser settings and refresh this page. For decades, promotional pricing has been a cornerstone ...

Forbes contributors publish independent expert analyses and insights. Nikki Baird is a top global retail innovation and technology advisor. 2024 looks set to be defined by conflicting indicators, ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Praneeta Pujari Dynamic ...

When word got around that the burger chain Wendy’s would start surging prices in 2025, the backlash was swift. What followed was a swarm of media coverage, outraged customers, late-night TV jokes and ...

You've probably never thought about it, but the humble price tag has been fighting for us for over a century. Now that price tag is facing extinction with dynamic pricing swooping in to overtake it.

WASHINGTON, DC - NOVEMBER 08: UPS CEO Carol Tome participates in a discussion hosted by the Economic Club of Washington, DC at the Ritz Carlton Hotel on November 08, 2023 in Washington, DC. Tome spoke ...

If you feel like you’re being nickel-and-dimed everywhere you shop – you probably are. Instacart has been using a shady AI algorithm that charges different prices to different customers on the same ...

When we think dynamic pricing, we usually think of airlines, Uber or Amazon quickly changing their prices. But now, dynamic pricing is coming to a supermarket near you. More and more, the things we ...

SAN FRANCISCO (KGO) -- Amid the ongoing cost-of-living crisis, one Bay Area state senator says she's trying to make some prices more affordable. Senator Aisha Wahab has introduced a bill that would ...

Six months after Wendy’s started a fierce debate about the fairness of dynamic pricing in restaurants, with consumers comparing price fluctuations throughout the day to Uber surge pricing policies, ...

Consumers love a good deal. But what they don't like is when a price is different for each consumer, a concept known as surge, variable, or dynamic pricing. According to a new NerdWallet study, which ...