Having dealt with GDPR for years, advertisers are accustomed to the strict privacy and data-sharing regulations that it entails. This need gave rise to what is referred to as “data clean rooms” that ...
The data cloud provider is buying Samooha, a developer of software that simplifies the process of building and operating a clean room system for sharing data under governed conditions. Data cloud ...
As cookie deprecation closes in on third-party data, the advertising industry must find new ways to approach audience targeting. In search of better-performing identity graphs, advertisers and ...
Habu, a global provider of data clean room software, is partnering with Microsoft Azure to integrate its Data Clean Room applications with Azure confidential computing. The move will enable businesses ...
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