Add Yahoo as a preferred source to see more of our stories on Google. Two Mississippi men set out on a mission to build a business that made tailor-fitted jeans exactly to customers' orders. It ...

Peloton instructor Emma Lovewell teamed with denim label Sene to create jeans that are custom-fit to each customer. Here's what we think Kaitlyn is a former Assistant Style & Beauty Editor at PEOPLE.

When Ali Grace was in high school, she loved thrift shopping for vintage denim with her mom. She’d cut up old jeans and repurpose or tailor them to fit her. And when she went off to college at UMass ...