As a business owner, nothing can ruin your day as fast as a negative customer review posted online. There is, however, a silver lining. Negative feedback allows you to learn from your mistakes and ...

Feedback is fundamental for improving a brand’s customer experience (CX), and feedback from loyal customers is even more critical. As brands realize the importance of the voice of the customer (VoC), ...

Online commerce accounted for nearly $518 billion in revenue in the United States alone last year. The growing number of online marketplaces like Amazon and eBay will command 40% of the global retail ...

Businesses that balance customer feedback and analytics alongside their product roadmap understand who they are — and who they want to be — as a company. Every business, whether it operates in digital ...

Customer feedback is one of the most important resources for a business owner. Who better to highlight what your business is doing well and how it can improve than the people interacting with it on a ...

No matter what field your business is in, marketing is a two-way street. The customer and company have a delicate relationship that extends beyond advertising to your audience. That relationship is ...

Understand innate reactions. Customers are people, and like all human beings, have subconscious reactions to their environment. Improve CX through customer behavior. A psychological lens can help CX ...

If you talk to founders, marketers, or operators long enough, you’ll hear the same complaint: “We get feedback everywhere, but none of it tells a clear story.” Reviews live on Google. Surveys sit in ...

As a marketer, one of the biggest challenges is understanding what it is my audience wants. What are they are looking for? What do they need? How can I help them? The problem is, these questions ...