The overarching change with GA4 is that marketers will better understand how prospects and customers engage with their various digital properties. Google Analytics 4 presents a new way of collecting ...

A new consulting firm focuses on the systems behind customer experience, helping organizations design CRM architecture, ...

ServiceSource, a recurring revenue management platform and solutions provider, announced that its Scout platform is now available on the Marketo LaunchPoint app marketplace. Scout’s predictive ...

With its new Cloud Services track, Qlik looks to expand its channel efforts beyond traditional reseller activity by offering opportunities and incentives for co-seller and influencer partners.

Digital marketing company Yes Lifecycle Marketing announced the release of a new data-driven communications platform on Monday that tracks customer engagement and behavior in real-time. Yesmail360i ...

The world is in constant motion in the business realm and so is data and thusly the need for accurate, enlightening and on-going analysis. Wise.io understands the complexities of this notion and ...

Consistent revenue, good management, sound financial decisions, and talented staff, among many other factors, keep a business running. But there is one factor above all others that makes a business ...

Pictured above is Alain Carcasses, COO SkyThread; Jean-Marc Lemaitre: EVP of Customer Success, SkyThread; Adrian Paull, VP Customer Excellence, Commercial Aviation Solutions, L3Harris; Mark Roboff, ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

SAN DIEGO--(BUSINESS WIRE)--A new global study, “Invest In Customer Insights To Drive Business Growth,” commissioned by Teradata (NYSE: TDC) and Celebrus and conducted by Forrester Consulting, finds ...