Key Takeaways AI helps businesses quickly and clearly understand customer data.It predicts what customers may do next, ...

In an era where data is everything, understanding the intricacies of customer analytics is essential for businesses looking to stay ahead of the competition. The ability to dissect and use customer ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

Effective communication supports long-term success. Marketers can use predictive data to find the right message at the right time. This precision maximizes engagement, allowing campaigns to get better ...

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

The voice of the customer (VoC) has long been a crucial determinant of business success. As companies focus more on customer experience, understanding the customer's voice becomes paramount. This is ...

This article originally appeared in the December 2007 issue of Business Communications Review magazine. Most customer service executives spend a considerable amount of time thinking about the need to ...

CMP Research recognizes MiaRec for customer analytics excellence in customer contact and CX technology. CMP Research ...

Overview: AI-powered marketing analytics tools enable brands to move beyond basic reporting and leverage predictive insights, automation, and real-time optimiza ...

PALO ALTO, Calif.--(BUSINESS WIRE)--Orbital Insight, the leader in geospatial intelligence, today announced it has secured new global customer agreements including new customer wins and expansions ...

Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...