A study of 100,000 people shows AI can match average creativity—but the most creative humans still outperform machines.

What if creativity wasn’t the enigmatic, unpredictable spark we’ve long romanticized, but instead followed a set of underlying principles, almost like a formula? Imagine if the brilliance of a Picasso ...

ATLANTA — Atlanta is considered the Hollywood of the South and the hip-hop capital of the entertainment industry. The city is synonymous with culture, Black excellence, and the Mecca of the Civil ...

With the pervasive existence of smartphones, tablets, social media, and artificial intelligence, we can daily peruse the creative and cultural output of a diversity of humans. I am fascinated by ...

75% of hiring managers in a new survey from Canva say creativity is important when making hiring decisions. Creativity and an ability to innovate may be the most valuable career skill one can have in ...

Creativity has kept Crayola going for more than a century, and its a powerful business model for any company seeking longevity. Look at any company that has stayed in business for decades, and you ...

Researchers have discovered that ADHD’s hallmark mind wandering might actually boost creativity. People who deliberately let their thoughts drift scored higher on creative tests in two large studies.