Strategy can be nothing but a buzzword, but successful businesses make it mean something. Actually, it means several things: corporate, business and functional strategies are different levels of ...

Six years ago, I wrote (with colleague Jennifer Riel) a Harvard Business Review article on functional strategy. But the questions about functional strategy keep coming unabated. It is a vexatious ...

A functional content marketing strategy is built to address more specific business needs. Here's how various types of content fit into an SaaS lead funnel. The great thing about content marketing is ...

In large companies, the differences between functional and strategic managers are typically fairly distinctive. In a small business, however, the two roles are not always mutually exclusive. As ...

Consistency is crucial when posting content to ensure your customers remain engaged with your business and its products. To maintain consistency, it’s essential to develop a structured posting ...

In most cases, tech products and tools are for widespread use—they’re usually not created just for tech professionals or IT specialists. By bringing together the strengths and perspectives of a ...