Some 65% of B2B marketers say they're not spending enough time on content promotion, according to recent research from Converge. The report was based on data from a survey conducted between April and ...

Most marketing teams adopt AI as tools. The best teams adopt it as an operating model, turning sharper decisions and ...

This article first appeared on Mention. A recent study shows that 86 percent of all B2B marketers use content marketing strategies to gain exposure and ultimately generate revenue, but only 38 percent ...

The shift required for 2026 is clear: Content research must move from trend-first to demand-driven. Search data is the strongest signal of demand we have. When someone searches, they are not browsing ...

Content marketing is no longer a secret weapon. Businesses, whatever the size, are investing time and money in quality content to boost online presence and vital SEO rankings. More than 70 per cent of ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. Writing and editing? Check. SEO knowledge? Check. Content ...

Consumers are bombarded with advertisements every day, from commercials during their favorite TV shows to sponsored Facebook ads on their newsfeed. Rather than getting lost in the shuffle, ...

The firms that succeed the most with content marketing are much more likely to document their strategies, invest a greater share of budget in content, use paid channels for promotion, and measure ROI, ...

Welcome to the wonderful world of quantitative content marketing analytics. It’s at this point where I hear you saying, “I was told there would be no math in marketing.” The good news is that all ...

How’s your content strategy coming along? Are you working on one? Or is it still just a distant task on your to-do list? …Maybe think about prioritizing it. Overwhelmingly, brands and marketers with a ...