The perceptions consumers have of a business and its products or service have a dramatic effect on buying behavior. That's why businesses spend so much money marketing themselves, honing their ...

There is a basic misunderstanding about the forces that shape shopping behavior. Consumers believe that they act rationally to maximize their personal best interests when making purchase decisions.

What does it take to power a truly real-time customer experience? More than just data collection. Let's start there. Let’s face it. Simply delivering a digital interaction in real-time conversational ...

As clean label becomes more of a mainstream feature in some countries and segments, the expectations of consumers continue to evolve. In this ever-changing landscape, manufacturers need to innovate to ...