In the rapidly evolving 2025 consumer packaged goods (CPG) landscape, where market pressures demand faster, smarter decision making, breakthrough innovations don’t happen in isolation. They succeed in ...
Too many businesses pour time and money into developing products or services that ultimately fail. The reason? They never validated their assumptions before launching. Concept testing reduces that ...
Among the first decisions to be made when initiating a composites testing program is the selection of test methods to follow. Unless performing highly customized testing, it’s usually not difficult to ...
The 2026 Volume 101 marks a new Era following the Century Edition of the AATCC Manual of International Test Methods and Procedures and will be available starting January 1, 2026. Containing three new ...
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