Comparative advertising is a type of advertising in which one's own product or service is compared with a competing product or service. If such ads specifically mention or refer to the trade mark or ...

Following its decision in L’Oréal SA v Bellure NV last year, the ECJ has provided further guidance on the issue of comparative advertising. In Lidl SNC v Vierzon Distribution SA, the ECJ ruled that ...

The High Court recently dismissed Unilever’s appeal against a Standards Appeal Council decision, denying it the right to continue using the terms “10X cavity fighting” in its Pepsodent toothpaste ...

Answer: While we can’t provide any specific recommendations with knowing all the aspects of your particular situation, one thing you might want to think about comes from the basic research on ...

Several rules have been applied to comparative advertising, for example competition law rules which regulate unfair competition (Section 159 of the Argentine Criminal Code, Section 10 bis of the Paris ...

In Kingspan Group Plc v Rockwool Ltd, the High Court has examined the scope of permissible comparative advertising. When finalised, the relief granted may assist in plugging a gap caused by the manner ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...