The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Peter Nicholson In my 30 ...
Every year, millions of viewers eagerly tune in to the Super Bowl, not just for the football, halftime show, or to watch Taylor Swift, but also for my favorite part: the commercials. Super Bowl ...
Joy is a powerful emotion and can play a major role in who—and what—a person chooses to surround themselves with. For marketers hoping to persuade their audience to make a purchase or identify with a ...
Ellie Victor, Cofounder and CEO of ZOOM Marketing, one of Silicon Valley's premier positioning agencies with hundreds of successful clients. The other day, I caught up with a client we hadn’t worked ...
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