Channel management is finding the right marketing techniques and sales strategies to reach your target customers. Learn how ...

Learn how to increase sales, expand market reach, and enhance competitive advantage by making products readily available to consumers where and when they want them. In the interconnected world of ...

In 2026, a critical mass of sports rightsholders will invest in launching their own D2C platforms, even if the primary game ...

Many simple and effective methods exist for measuring the profit impact of three of the four P's of marketing: price, promotions, and product. However, controlled experiments in test markets are ...

Relying solely on direct distribution may limit your market reach. To unlock new growth opportunities, it’s crucial to establish a well-balanced mix of distribution channels. Distribution partners can ...

FORT LAUDERDALE, Fla.--(BUSINESS WIRE)--Odyssey Elixir, a leader in next generation functional mushroom energy drinks, announced today its launch into select GNC stores across the nation. The mushroom ...

“The beauty of this event is it gives vendor channel executives a chance to meet face to face in one place in a day and a half with the CEOs and top executives from distributors that deliver more than ...

PARIS: MIPCOM is launching a conference event dedicated to the distribution of TV channels around the world, organized in partnership with the Association of International Broadcasting (AIB). The aim ...

Crafting a press release is only the first step. To maximize visibility and results, you need a press release distribution strategy that is intentional, timely, and measurable. That’s where Business ...

'The distributors are really the only entity within the IT ecosystem that have the ability to provide and support multivendor solutions,’ says GTDC CEO Frank Vitagliano. 'The distributors touch ...

Photo Credit: On April 3, American Airlines moved 40 percent of its tickets to New Distribution Capability-enabled channels, as well as its own channel. American Airlines Three days into the airline's ...

NEW YORK--(BUSINESS WIRE)-- While the branch network remains the anchor for customer relationships, a streamlined and integrated multi-channel distribution strategy with the customers’ preferences at ...