McLean & Company's Case Studies: Articulate Organizational Culture showcases detailed examples of successful cultural articulation, including the decisions and actions organizations take as they apply ...

Nature Clinical Practice Neurology is a journal designed to lighten the reading load for busy doctors; why, then, does it include Case Studies? Isn't the Case Study just a bit of light reading? It ...

When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...

Overview: AI marketing is no longer experimental; it is delivering measurable business value across industries.Leading brands ...

The clinical interpretation of genetic testing results remains one of the most significant hurdles in effectively applying genomics in modern medicine. Errors in variant interpretation, whether false ...

The classic and most frequent mistake is to assume that a formula for the licensing or franchising of a brand in one market will work equally well, unamended and unadapted, in another market. This is ...

When a buyer who is in the market for a product or service has narrowed their choices down to a handful of options, being able to deliver a well-conceived and well-designed case study that speaks to ...

Learn how to use real-world green chemistry and engineering case studies to inspire critical thinking about chemistry, sustainability, and our planet Case studies are a useful tool to help ...

These case studies are designed to be used as part of ethics education in chemistry. The case studies were written for use in workshops or classrooms where each scenario can be read by the ...

A case-control study is a type of medical research investigation often used to help determine the cause of a disease, particularly when investigating a disease outbreak or rare condition. If public ...