This article appeared in Marketing the Law Firm, an ALM/Law Journal Newsletters publication reporting on the latest, and most effective, strategies for Chief Marketing Officers, Managing Partners, Law ...

A legitimate plan requires only that you go through a logical exercise that begins with your goal and engineers backward... This is the time of year when many lawyers belatedly begin thinking about ...

As many American workers have transitioned to a new remote reality in the face of the Covid-19 pandemic, often-overlooked core operations have increasingly come back into focus for businesses across ...

Business development, colloquially known as biz dev, is a broad term that refers to a range of activities that create value for your business. While exact approaches and goals will vary by your ...

Growing a B2B tech startup requires you to overcome challenges such as getting more sales, building a strong market presentation and achieving sustainable growth goals. By developing an effective ...

Are you preparing to start your own business but uncertain about how to get started? A business plan ought to be one of the first steps in your entrepreneurial journey because it will organize the ...

A business plan is an important document for entrepreneurs of all stripes – whether you’re just starting out or have been in business for a longer period of time. Your business plan tells lenders and ...

As is typical in the last months of the calendar year, most law firms are in the process of planning for 2026: mapping out business development objectives, developing marketing strategies and plans, ...

Architect business development can be very challenging. It's not a topic that comes up in design school, and many of the practices that firms employ today can simply be categorized under the heading, ...