What began as a cozy nook on the corner of the internet, has quickly transformed into a global phenomenon. As of 2025, #BookTok has accumulated 370 billion views, with over 52 million creations ...
When 24-year-old Zoe Jackson scrolls her for-you-page, there are books all the way down. As a BookTok creator, Jackson spends much of her time on TikTok watching videos and recommendations surrounding ...
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