Generative AI is quietly rewriting the rules of brand discovery and consideration. Large Language Models now guide shoppers through every step of the journey—surfacing options, comparing features, and ...

Choosing the right generative AI model—from OpenAI, Google, or Anthropic—can be tricky amid a growing alphabet soup of names and versions. But experts say testing different tools, understanding the ...

Netflix says that generative AI presents a "significant opportunity" across its streaming platform, including improving its recommendations, ads business, and movies and TV content. "We're confident ...

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. In today’s column, I address how you can discover hidden best ...

Think about how people ask about sunglasses. In the old search model, someone queries “best smart sunglasses” and scans the links in a SERP. In the new model, they ask, “What’s the deal with Meta ...

Researchers who are using generative AI to write scientific papers are publishing a significantly higher number of studies, a new analysis finds (Science 2025, DOI: 10.1126/science.adw3000). The ...

How must databases adapt to generative AI, and how should databases be integrated with large language models (LLMs)? These are questions that Sailesh Krishnamurthy has grappled with for several years ...

Spotify says its best developers haven’t written traditional code in months, a claim that signals how deeply AI coding tools ...

om experimental hacks to enterprise rollouts, generative AI is becoming a standard part of IaC workflows—bringing speed, structure, and new risks. Generative AI has officially entered the ...

Over the past decade, sports nutrition has quietly become one of the most technologically driven areas of performance support. Dietitians and athletes now interact with artificial intelligence (AI) ...