Complementing gamification is nudge theory, the behavioral economics framework developed by Richard Thaler and Cass Sunstein that earned Thaler the Nobel Prize in Economics. A nudge is any aspect of ...

Sometimes the most effective shifts don’t start with convincing people to think differently. They start by getting them to ...

Brain connectivity patterns and environmental factors predict which older adults will successfully increase physical activity after receiving a cardiovascular diagnosis. Nagashree Thovinakere and ...