James Glover (CEO of Flint Learning Solutions) helps HR professionals transform behaviors in their organizations to solve business problems. Providing professional development opportunities is ...

While experimentation is essential, traditional A/B testing can be excessively slow and expensive, according to DoorDash engineers Caixia Huang and Alex Weinstein. To address these limitations, they ...

Eppo Inc., a startup that helps software teams test how well new features resonate with users before releasing them, has raised $28 million in Series A funding. The company detailed today that ...

The secretive test campaign is proceeding well, according to the Air Force acquisition chief, and working its way through test objectives. As we often reported, the new B-21 Raider stealth bomber is ...

The B-21 Raider stealth bomber's flight testing and production are progressing well, according to the U.S. Air Force and Northrop Grumman. Flight tests at Edwards Air Force Base show the aircraft ...

In today’s fast-paced digital landscape, where user expectations are constantly evolving and competition is only a click away, building successful products is no longer about guesswork or intuition—it ...

Few email marketing initiatives are as important — or as misunderstood — as A/B testing. Over the years, we’ve guided brands with A/B testing initiatives that help drive growth and insights, educating ...

A B-52 with test markings was spotted carrying a mysterious payload that resembles the rendering of the AGM-181 LRSO, the Air Force’s next-gen stealth nuclear cruise missile. A U.S. Air Force B-52H ...

A/B testing isn’t just a buzzword; it’s a game-changer for direct mail campaigns. Whether you’re a seasoned marketer or new to the world of direct mail, A/B testing can help you fine-tune your ...

A/B testing for SEO is different than typical UX/CRO testing. Despite how quickly search evolves and best practices change, some changes must be tested before rolling out. Testing can help justify ...