In an industry dominated by media platforms, Cedato uniquely offers its advanced technology as an easy to use video yield optimization service, keeping publishers and ad platforms in full control over ...

NEW YORK—PilotDesk, a no-code AI workflow automation platform for advertising and yield operations, has announced a long-term agreement with LG Ad Solutions that will expand the use of its YieldPilot ...

When it comes to programmatic advertising, milliseconds matter. To maximize revenue, publishers have to configure their Prebid setups to account for how quickly SSP auctions can respond to bid ...

NEW YORK--(BUSINESS WIRE)--Simulmedia is upgrading its TV+ platform with Automated Performance Optimization (APO), a new feature that empowers brands to unlock their full performance potential in CTV ...

Yield optimization has emerged as a critical area of opportunity, ripe for disruption, in the rapidly evolving landscape of decentralized finance (DeFi). As blockchain technologies mature, companies ...