Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

Global AR and VR in Healthcare Market OverviewThe global Augmented Reality (AR) and Virtual Reality (VR) healthcare market is ...

The Virtual, Augmented, and Mixed Reality market is at a transformative juncture, evolving from niche applications to mainstream consumer and enterprise use, reshaping industries such as gaming, ...

Global Augmented Reality and Virtual Reality in Healthcare Market OverviewThe global augmented reality and virtual reality in ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

The construction industry is using virtual reality to help improve design, safety and training. Discover how VR is altering ...

Turning Physical Spaces into Measurable Experiences Beyond immersive events, we turn every space into an augmented ...

Just a few days after Apple's biggest announcement of the year, CEO Tim Cook is doing the media rounds. He not only revealed that his wild dancing can't dislodge the new AirPods, but also got into the ...

“Collaboration with physical therapists and students is critical, because their domain expertise helps to ensure the ...

Army leaders said they are looking at more virtual reality and remote training inspired by civilian programs at universities.