CNET

Amazon's Alexa Plus Confounds Chris Hemsworth in Super Bowl Ad as the AI Tool Launches

Alexa Plus is aiming higher with a new superhero Super Bowl spot and a US-wide launch, including a free version for any app ...

Hey Alexa—Amazon may be teaming up with OpenAI. Here’s why that matters

Amazon had been using a mix of its own models and those from OpenAI rival Anthropic to power Alexa+. Will a pivot to OpenAI's ...

Is your Alexa different? Recent upgrade brings new voices, features

Amazon rolled out an automatic upgrade to its Alexa virtual assistant. Alexa+ has new voices and new features.

Amazon users now have three ways to access Alexa Plus — but they don't have to

Amazon has announced that Alexa Plus is leaving early access and is now generally available to US users. The corporation is now offering three ways to access the enhanced Alexa: Alexa Plus with Prime: ...
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Amazon, OpenAI in talks to customize AI models to power e-commerce giant's products such as Alexa: report

Amazon is also in talks to invest up to $50 billion in OpenAI, according to a Reuters report citing people familiar with the ...