Unity stock has tumbled twice recently, first after Google's Project Genie Reveal, and then after a disappointing earnings report. Project Genie is impressive, but it won't replace video game engines.

Unity is taking a bold step in the push for AI-powered game creation. During a recent earnings call, CEO Matthew Bromberg announced that an upgraded Unity AI will enter beta at the Game Developers ...

If you’re a mobile platform with access to a vast amount of gaming data, well, then it’s pretty much a foregone conclusion that you’re gonna launch an AI-powered ad platform. AppLovin has Axon and now ...

TL;DR: Unity's upgraded AI, launching in beta at GDC, enables developers to create full casual games using natural language prompts without coding. Leveraging advanced models from OpenAI and Meta, ...

Unity has unveiled new details about its plans for its AI-powered ads platform Vector, which the company hopes can help revive its fortunes and compete with rival AppLovin. In the the firm's Q2 ...

Unity 6 game engine maker Unity said that developers can expect enhanced performance and stability, expanded platform support, and new AI-powered workflows in the three Unity 6 updates planned for ...

Games tech company Genies has partnered with Unity to offer game developers AI avatar and asset creation tools. The collaboration will bring IP from games, entertainment, celebrities, and sports into ...

To use some technical business parlance, Unity has had an absolutely shocking few years. After establishing itself as the near-de facto game engine for indie and mid-tier developers in the 2010s, it ...

Unity stock has posted double-digit gains on the heels of its third-quarter earnings release. Sales and profits topped Wall Street's expectations in Q3. Unity's new AI-powered advertising platform is ...

Shares of video game engine developer Unity Software (NYSE: U) have been sent through the wringer over the past two weeks. In late January, the stock crashed after Alphabet unveiled Project Genie, an ...