As a business enters a new market, it must cope with cultural and demographic differences in the way it handles marketing. Some businesses choose a standardization model, in which the business appeals ...

Product adaptation is the process of modifying an existing product so it is suitable for different customers or markets. An adaptation strategy is particularly important for companies that export ...

The international community's support for adaptation in developing countries has proliferated through numerous complementary funding mechanisms. A range of serious practical issues are emerging, ...