Can Google Ads' built-in AI tool compete with third-party solutions for ad creation? See which delivers better ad copy, images, and video. Every day, marketing teams face a crucial decision: Should ...

If you’ve ever spent hours (or days) trying to write the perfect ad headline only to watch your campaign flop, you’re not alone. Most business owners and marketers waste valuable time and money ...

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LocaliQ, Gannett’s Digital Marketing Solutions business, has added a suite of three free solutions to help brands improve their digital marketing. According to LocaliQ, the new offerings are: - The ...

Let me tell you a simple fact. Your visuals grab the attention, but it is your Facebook Ads copy that sells. Look at the ad creative above. If you are like most people, the first thing you saw was a ...

Producing effective ad copy remains one of the biggest challenges in PPC advertising. It’s expensive, time-consuming, and often a guessing game – especially when scaling campaigns across audiences and ...

New technology that converts text prompts into headlines, conversational paragraphs and images is in the early days of making its way into online ads. Along with OpenAI's ChatGPT, all the major online ...

Reddit is integrating generative AI into its suite of ad-creation tools. This week the company released a new ad copy chatbot that creates AI-generated headlines, custom asset cropping, improved bid ...

Generative AI is a powerful tool for creating content, including PPC ad copy, but it should be used wisely. It’s not about generating content to copy and paste but assisting in the creative process.

Generative AI for ad creative is coming to Meta’s Ads Manager. On Wednesday, Meta announced it’s starting the process of rolling out three of the AI-powered tools that it’s been incubating within its ...

Learn 15 practical ways to improve Google Ads conversion rates, covering bidding, targeting, ad copy, and landing page ...

Weeks after Meta launched a suite of generative AI-based tools to help advertisers create different campaigns, LinkedIn has introduced its own tool to suggest different copies of an ad. The company ...