Not long ago, few B2B companies had a marketing operations function. Today, this function is becoming an important facet of the marketing organization. The marketing operations function enables the ...

It's a no brainer. Local businesses that want to maximize their business results should implement hyper-local digital marketing. More folks turn to the Internet than any other medium—including ...

Here’s a challenge facing many IT decision-makers: The storage organization has a full slate of projects planned or under way. When considered individually, each makes sense and is justifiable, but ...

Put the words "transparency" and "business strategy" in the same sentence, and you’ll elicit cold sweats in all of your C-suite colleagues. But hear me out on this. These two terms not only belong in ...

Recently, I addressed a group of security professionals, and our discussion was on how CISOs develop strategy. I found many in the audience had no idea how security executives develop strategy, nor ...